Why Representation matters...
It’s so hard for brands to get the balance right and with the internet being so dividing, the chances are you will annoy someone, somewhere, at some point. When it...
Read moreROI focussed & Science-backed Content
Our founders Shiv and Cassi aim to shade in the grey area of content via creative vision, consumer psychology and commercial know-how.
We don't just translate your message online - we optimise it, ensuring your creatives match performance and overall business strategy and helping brands build authentic, lasting connections with your customers.
18+ years experience across leading, global brands
"You girls are wonderful... the team have found it really helpful in identifying all the opportunities and it's really helped us build some good momentum in actioning them. Shaded are our digital go-to partners, not just for agency support but also for consulting our in-house team"
Amy Quinnell
CEO, Straand
Helping you take accountability for your accounts
Audit
Choose the digital channel(s) you need the most support with and we'll create a 75 page audit with recommendations to improve, with a short, medium + long-term plan.
Accelerator
A comprehensive and bespoke three to six month action plan to train, up-skill and coach your team via bi-weekly coaching calls and regular check-ins.
Creative Production
Helping you navigate the growing need for content focusing on viral creative ideation and remixing assets into conversion-driving and community building content.
"The in-depth knowledge across DTC is exceptional. Since working on a consultation basis, our business has grown MoM over 30%. We've successfully been able to scale advertising budgets by over 200% and email metrics have increased over 40%. Highly recommend!"
Fiona Toomey
Founder, Naydaya
"Our creative audit was thorough, insightful and combined a deep understanding of paid social with creative know-how. It outlined several areas we could action immediately and I have no doubt it will pay for itself many times over. Would recommend to any D2C brand looking to scale."
Joe Bloomfield
Co-Founder, You're Looking Well
Shiv and Cassi grew Noughty by 198% YoY with a 10% reduction in marketing spend, taking the company from £300K to multi-million pound revenue over two years. They also played a huge part in me pursuing social and content creation - such a powerhouse combo!"
Milly Bolt
Influencer & Social Manager
The audit took a 360-degree approach to my business by combining data analysis and financial analysis alongside an audit of both tech and creative, all with growth and profit in mind. Shiv & Cassi have the perfect blend of tech and creative expertise and they clearly understand DTC businesses."
Jenni Retourné
Founder, Willowberry Skincare
Shaded were very thorough & insightful, providing a detailed analysis that highlighted both our strengths & areas for improvement. Thanks to their recommendations, we've been able to materially adjust our social media strategy moving forward. I highly recommend Shaded"
Bobby Hashemi
Founder, Pizza Union
Why Accountability?
We can take full accountability for your creative production, or we can empower your teams and agencies with our tried and tested processes to drive the results that matter in direct-to-consumer:
CPA, AOV and LTV.
Shaded Soundbites
Shaded, The Studio: Founder Story
A study in 2022 found that 39% of UK agencies employ no people from underrepresented ethnic groups. More recently, another study announced that...
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Introducing Shaded, The Studio
What is in a name? The idea of Shaded came from two key ideas. The first being that there is too much grey area when it comes to creative brand-side....
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