Brands we've worked with
Experience + Expertise within DTC
$30M+
Budgets managed collectively
18+
Years founders have worked brand side
12
Brands that have worked with Shaded since April 2024 Launch
5X
Average ROI on services over 12 month period since initial audit
Naydaya
We provided bi-weekly consultation across paid media and content as well as team training to help scale the brand.
30% Revenue growth month on month
Successfully strategised paid media division to scale ad budgets by 200%
40% Improvements in email metrics
Coco & Eve
Co-Founder, Cassi was the first Digital & Brand Marketing lead from day one of launch and helped scale the brand to a global digital name.
$0 to $12M in revenue in 18 months
300K Social followers gained
50K database growth
The Inkey List
Co-Founder, Shiv delivered in-house training and support for the DTC team across:
Email marketing and CRM, resulting in a 55% reduction in days between purchase and 43% increase in email revenue.
Performance Marketing and reporting; resulting in a 22% increase in Digital ROAS.
Noughty Haircare
Led the digitalisation of retail-first haircare brand, successfully scaling the DTC performance, a new website build and digital rebrand.
189% Year on year net revenue growth in 12 months
Decreased performance marketing costs by 9% in the UK and 10% in the US
Increase in conversion rates by 21% in the UK and 40% in the US YOY
CRM strategy to increase customer returning rate by 11% and 33% in UK and US respectively
This Works
Supporting the Marketing and Social teams with a scroll-stopping TikTok content strategy and shoot production.
Delivered a cross-channel seasonal campaign strategy
Ideation of 60 TikTok assets
Lo-fi shoot production to drive volume of video content
