About Shaded

About Shaded, The Studio

P&L-Powered Creative Agency

Since creating the business in April 2024, Shaded has worked with leading brands on their direct-to-consumer (DTC) and creative strategy and on creative production, including the likes of Straand, Urban Apothecary and You’re Looking Well.

Our founders, Shivali Jasmine Bennion (Shiv) and Cassi Idun, both have opposite skill sets - Cassi's the creative mastermind and Shiv is the logical, pragmatic numbers gal.

Therefore, it's in Shaded's DNA to bring together the creativity of brand with finances and planning; reducing silo'd working in DTC teams and helping holistic growth that is all about the bottom line.

Our Founder Story

2012-17

Scaling DTC In-house

Shiv was managing budgets of $2M+ a month as Digital Manager at Wonderbrow; responsible for PPC, Paid Media and CRO. While Cassi was the second employee at Coco&Eve and helped scale the business from 0 to $12M+ via her creative strategy.

2020

How our founders met

Cassi and Shiv went for the same role at a £65K+ salary and both got the job; Cassi went on to head up content and Shiv, the DTC department where they both scaled Noughty from £200k to £1.5M+ over 2 years.

2024

The start of Shaded

Before starting Shaded, Cassi had been successfully running her own business since leaving Noughty and Shiv was the MD of Bolt Digital, a performance marketing agency and established the DTC Live community. Over drinks, they decided to start an agency together with their complimentary skill sets and over 10 clients later, the rest is history...

Why we do what we do

Most brands focus too much on the technical set up and don’t invest enough time and resources into messaging.

If you are a brand operating on Meta ads, at least 52% of the ads effectiveness is driven by content alone. If you’re a brand advertising on Tiktok, then it’s the most important factor by far in performance.

But it’s not just performance marketing that is impacted by content, it’s how you convince your audience to purchase or re-purchase via email.

Or how you present your community via organic social media.

Or how your ads connect to your landing pages or website design.

HOW WE SCALE BRANDS

Shaded Clients

How can we help your brand scale digitally?

From completely outsourcing your creatives across all key digital channels via our Creative Production to training junior team members or providing C-suite approved strategies, we're here to help you grow digitally.

Most brands start with our "Accountability Audit" which reviews, analyses and recommends best practice across your digital channels.

From our benchmarking, competitor and gap analysis, we can remix your existing assets for each channel or do shoots to create new content.

For selected brands, you can also enrol on our Accelerator programme where we do a 3-6 month training and up-levelling process with your team or agencies.