The Accountability Audit
A comprehensive audit that dives deep into every aspect of your brand’s digital presence. This includes detailed benchmarking to assess your current performance, a thorough competitor analysis to identify where you stand in the market, and a gap analysis to uncover missed opportunities. Our audit doesn’t just highlight areas for improvement—it provides you with clear, actionable recommendations on the next steps you can take to enhance your strategy and achieve measurable growth.
The majority of brands we work with kick off with a 75-page deep-dive audit, tailored to uncover actionable insights that will drive growth. You have the flexibility to choose between a focused audit on a single channel—whether it's Meta, TikTok, organic social, email, or your website—or opt for a comprehensive DTC overview that spans multiple channels. This in-depth audit sets the foundation for future success by identifying strengths, weaknesses, and opportunities across your digital landscape.
Our audit covers:
Technical Audit:
» Access and review of your selected channels (e.g. Meta, TikTok, email, or website)
» In-depth Profit & Loss (P&L) review to assess financial health and opportunities for cost-efficiency
» Lifetime value (LTV) analysis to identify key drivers of customer retention and profitability
» A full technical overview, including website performance, tracking, and conversion optimization
Creative Audit:
» Detailed competitor analysis to uncover content gaps and opportunities in your market
» A thorough review of your existing creative assets to assess their effectiveness
» Ideation opportunities for new content that aligns with both your brand and audience
» Clear, actionable recommendations on how to improve your creative strategy and develop high-performing assets that resonate across all chosen channels
This audit offers a comprehensive roadmap for elevating your DTC strategy, whether you need technical fine-tuning, creative innovation, or both.
The audit is conducted by thoroughly analysing your chosen channels and assets, leveraging both data-driven insights and industry best practices to deliver a detailed report with clear, actionable recommendations for growth.
We offer three audits, including our most popular Full End-to-End Channel Audit for £2999, or a focused Single Channel Audit for £1999, both providing actionable insights to optimize your DTC strategy.
Our audits are designed for brands either struggling to see conversions or ready to scale aggressively, providing tailored insights to drive performance and growth.
You'll gain a clear understanding of areas for improvement from both a creative and revenue-driving perspective, and be equipped with actionable insights to implement impactful change.
"The in-depth knowledge across DTC is exceptional. Since working on a consultation basis, our business has grown MoM over 30%. We've successfully been able to scale advertising budgets by over 200% and email metrics have increased over 40%. Highly recommend!"
Fiona Toomey
Founder, Naydaya
"Our creative audit was thorough, insightful and combined a deep understanding of paid social with creative know-how. It outlined several areas we could action immediately and I have no doubt it will pay for itself many times over. Would recommend to any D2C brand looking to scale."
Joe Bloomfield
Co-Founder, You're Looking Well
Shiv and Cassi grew Noughty by 198% YoY with a 10% reduction in marketing spend, taking the company from £300K to multi-million pound revenue over two years. They also played a huge part in me pursuing social and content creation - such a powerhouse combo!"
Milly Bolt
Influencer & Social Manager
The audit took a 360-degree approach to my business by combining data analysis and financial analysis alongside an audit of both tech and creative, all with growth and profit in mind. Shiv & Cassi have the perfect blend of tech and creative expertise and they clearly understand DTC businesses."
Jenni Retourné
Founder, Willowberry Skincare
Shaded were very thorough & insightful, providing a detailed analysis that highlighted both our strengths & areas for improvement. Thanks to their recommendations, we've been able to materially adjust our social media strategy moving forward. I highly recommend Shaded"
Bobby Hashemi
Founder, Pizza Union
Guaranteed actionable steps | Realtime results
+2000%
Increased marketing spend
100%
Increase in ROI
800K
Social followers gained
190K
Mailing list growth
